This company began as a publisher of technology books 16 years ago and soon moved into mail order of IT and technology products. Having tested the water with online sales, the founder took a courageous step. Telephone and postal orders were no longer accepted. He was staking everything on ecommerce. His gamble paid off. Sales have tripled from £50m to £151m over the past five years and profits have increased fifteen-fold over the same period. The judges felt the company demonstrated an exceptional level of professionalism and entrepreneurial drive - as well as a clear vision of how to strengthen their market position still further in the years ahead.
Liz Grant, UK online for business, Andrew Ross, RBS Group, Jonathan Wall, dabs.com, Stephen Timms MP, Minister of State for Energy, E-Commerce and Postal Services.